The Hilltop Collection of Luxury Vinyl Flooring was developed as a private label brand. My team and I developed all branding, displays, samples, and other collateral to build brand awareness, drive engagement, and support the Sales Team.
Below, are the data graphics developed to provide a full room scene image and product specifications. I created these as full-size sticker labels which were applied to the back of every sample board in the display racks of our retail customers.
This is the display rack header my team developed. As this would be displayed in retail showrooms, we did a lot of research to determine what would set our display apart from the rest. From the color scheme to photo selection, everything was carefully selected with the end consumer in mind.
Our messaging for this collection was cohesive across all deliverables. We put an emphasis on the key features of this flooring; kid safe, pet proof, waterproof, and sound softening.