Deliverables

The Hilltop Collection of Luxury Vinyl Flooring was developed as a private label brand. With that, it was up to us to develop branding, displays, samples, and other collateral to support the Sales Team.

Below, you’ll see an info-graphic developed to provide a full room scene image and product specifications. I created these as full-size sticker labels which were placed on the back of every sample board in the display racks of our retail customers.

This is the display rack header our team developed. As this would be displayed in retail showrooms, we did a lot of research to determine what would set our display apart from the rest. From the color scheme to photo selection, everything was carefully selected with the end consumer in mind.

Our messaging for this collection was cohesive across all deliverables. We put an emphasis on the key features of this flooring; kid safe, pet proof, waterproof, and sound softening.

Architect Folders

Outside view of the Architect folder for the Original Collection: front cover, back cover, spine and internal flaps

Inside view of the Architect folder for the Original Collection: inside flaps and spine

Outside view of the Architect folder for the Unlimited Collection: front cover, back cover, spine, and internal flaps
Inside view of the Architect folder for the Unlimited Collection: inside flaps and spine