Maximizing effectiveness & efficiency through hands-on leadership & creativity
Brand Awareness // Corporate Identity
Corporate branding lives far beyond consistent aesthetics of your deliverables; it is establishing a voice and tone for your company that aligns with your core values and company culture. Your brand needs to authentically showcase who you are in the marketplace.
Your brand is how your customers view you. Want an inside look? Read your Google reviews.
Marketing Strategies // Corporate Initiatives
Strategic planning connects all the moving parts of a specific campaign or initiative, built to contribute to the success of your business. A model I often use is the SMART marketing strategy:
Content // Creation and Execution
Content generation requires outside of the box thinking, creativity, and an analytical approach. And it all starts with identifying your target audience, understanding their general means of communication, and knowing where they are in the sales funnel.
Now that we know who we’re communicating to and how they receive information, we create content that is creative, engaging, provokes thought leadership and highlights our corporate value proposition.
Finish it off with a call-to-action and way to measure success/engagement through proper analytics.
Connection // Omni-Channel
In the age of digital marketing, connecting with your customers has never been easier. It’s so easy, in fact, that anyone can do it and everyone is doing it. The challenge now is competing in the appropriate communication channels so your message is heard, understood, remembered, and acted upon.
Identifying each one of your customer segments into the appropriate social platform allows you to leverage your content across all channels and maximize effectiveness. When diversifying your reach, it is important to connect your efforts by funneling the call-to-action to the desired next step; perhaps back to a landing page on your website where you can collect data later used to convert prospects into customers!
Providing thought-leadership and positioning your company as industry leaders through creating educational selling resources, you now become the connection that links your customers to the solutions they need.
ROI // Sales Support
With detailed analytics build into nearly every marketing platform, measuring success has never been easier. Through strategic planning and proper analysis, you can monitor the touch-points of your customers, navigation, demographics, online behaviors, channel origin, clicks, engagement, and so much more, all the way through purchase/enrollment/inquiry.
Analytics are only as useful as the learnings you take away from your efforts. Understanding behaviors, successes, and failures allow you to adjust your efforts moving forward with higher returns on your investments.
Automation, drip campaigns, and re-marketing are valuable tools in driving sales, following up throughout the sales funnel, and reminding customers of why they should do business with you.