Echo Marketing contracted me to assist with building a branding strategy, mentor a marketing intern, and provide graphic design assets to fullfill client projects. An early focus in our relationship was to launch a corporate LinkedIn page and create a social presense. After researching the industry and understanding Echo’s corporate identity, I initiated a phased approach:

  • Build out the company page
  • Revise content on their website & other platforms for consistent messaging
  • Develop a strategic hashtag library and user guide
  • Construct a post schedule and strategy
  • Attract followers through the utilization of company contacts
  • Proof and revise article copy & lace through strategic keywords for SEO
  • Create graphics for quote posts & support images for articles

Post image ad
Quote post image
Quote post image
Article banner image
Article banner image
Article banner image

Corporate Rebranding

After careful consideration of company identity in alignment with corporate initiatives moving forward, it was agreed that Echo Strategic Marketing should be rebranded as Echo Marketing.

I redesigned the logo and created the usage guide below.

After the logo redesign was complete, I moved on to the corporate style guide and development of standard stationery designs, e-mail signatures, and other templates for Echo Marketing to use moving forward.