Objective
Echo Marketing contracted me to assist with building a branding strategy, mentor a marketing intern, and provide graphic design assets to fullfill client projects. An early focus in our relationship was to launch a corporate LinkedIn page and create a social presense. After researching the industry and understanding Echo’s corporate identity, I initiated a phased approach:
![](https://donaldclark.info/wp-content/uploads/2020/02/ESM-LinkedIn-New-Page-Post-11.07.2019-01-01-1024x536.jpg)
![](https://donaldclark.info/wp-content/uploads/2020/02/ESM-LinkedIn-Quote-Post-11.14.2019-1024x536.jpg)
![](https://donaldclark.info/wp-content/uploads/2020/02/ESM-LinkedIn-Quote-Post-01-23-2020-2-1024x536.jpg)
![](https://donaldclark.info/wp-content/uploads/2020/02/Echo-Strategic-5-love-languages-1024x536.jpg)
![](https://donaldclark.info/wp-content/uploads/2020/02/Echo-Strategic-Wake-Up-Like-Remi-article-0120-1024x536.jpg)
![](https://donaldclark.info/wp-content/uploads/2020/02/ESM-Cutting-Through-Digital-Clutter-0120-1024x536.jpg)
Corporate Rebranding
After careful consideration of company identity in alignment with corporate initiatives moving forward, it was agreed that Echo Strategic Marketing should be rebranded as Echo Marketing.
I redesigned the logo and created the usage guide below.
![](https://donaldclark.info/wp-content/uploads/2020/02/Echo-Marketing-logo-stylesusage-2020-791x1024.jpg)
After the logo redesign was complete, I moved on to the corporate style guide and development of standard stationery designs, e-mail signatures, and other templates for Echo Marketing to use moving forward.