Echo Marketing contracted me to assist with building a branding strategy, mentor a marketing intern, and provide graphic design assets to fullfill client projects. An early focus in our relationship was to launch a corporate LinkedIn page and create a social presense. After researching the industry and understanding Echo’s corporate identity, I initiated a phased approach:
After careful consideration of company identity in alignment with corporate initiatives moving forward, it was agreed that Echo Strategic Marketing should be rebranded as Echo Marketing.
I redesigned the logo and created the usage guide below.
After the logo redesign was complete, I moved on to the corporate style guide and development of standard stationery designs, e-mail signatures, and other templates for Echo Marketing to use moving forward.