With the initiative to provide welcome packets to new customers, I managed two marketing teams from development through implementation.  We initially created two variations of welcome packets to speak to two customer audiences; contracts and architects/designers.

Initial Design

After a few storyboards and several conceptual designs, we introduced the first round of Welcome Kits:

Centennial Redesign

With 2019 being the Centennial anniversary for Fishman, we re-branded the Welcome Kits to align with our centennial branding guide and revised the copy to reflect our centennial themed messaging: