Overview
With the initiative to provide welcome packets to new customers, I managed two marketing teams from development through implementation. We initially created two variations of welcome packets to speak to two customer audiences; contracts and architects/designers.
Initial Design
After a few storyboards and several conceptual designs, we introduced the first round of Welcome Kits:
Centennial Redesign
With 2019 being the Centennial anniversary for Fishman, we re-branded the Welcome Kits to align with our centennial branding guide and revised the copy to reflect our centennial themed messaging:
