Creative Services – Direction & Execution

Creative Leadership Experience

I’ve built and managed creative teams in various capacities, depending on the stage and needs of the business:

  • Small in-house teams (1–2 designers)
  • Full-service global teams (10+ creatives across design, video, photography, copy, and project management)
  • External agencies and specialist partners
  • Freelance consultant from 2007-2020

Focus on optimization: the right structure, the right talent, continuous refinement, and clear expectations that enable teams to perform at the highest level.

How I Run Creative Services

I design Creative Services to be top-quality, reliable, quick, and aligned to business priorities. Every job we do should directly point back to corporate goals and reflect the mission.

  • Clear intake and prioritization processes
  • Strong stakeholder communication and expectation setting
  • Resource planning that balances speed, quality, and scale

Result: A creative function that leaders trust and teams are proud of.

Measurement & Reporting

Gone are the days when output could not be measured. I built a dynamic Power BI dashboard that integrates project management data and team KPIs to bring transparency and accountability to Creative Services.

  • Improved turnaround times
  • Improved customer satisfaction surveys
  • Increased clarity and communication with stakeholders
  • Identified waste and inefficiencies
  • Allowed the team to focus on the highest-priority, highest-impact work

It also gave executive leadership clear visibility into creative performance.

Examples of Work

The work below represents a wide range of creative disciplines delivered across different business needs and stages. It reflects a blend of hands-on craft and team-led execution, built to support brand clarity, product storytelling, and thought leadership.

  • Print & digital collateral
  • Photo & video
  • Isometric renderings
  • Industrial design (3D CAD)
Play
  • Simply Surreal logo